Be Afraid. Be Very Afraid.
Generally speaking, I don’t go in for the whole “The world is falling apart and humanity is doomed” thing. Life is an ugly business, it’s human nature to be afraid, and the sense that we’ve somehow fallen from grace and are being cosmically punished from our misdeeds is so deeply ingrained in us that it’s…
Burking the Trends
Cycling is not wanting for characters, and one of the more entertaining is John Burke, CEO of Trek, who is our dorky little world’s answer to the high-powered “Walk with me, talk with me” corporate archetype: Unfortunately, like much of the bike industry, Trek is having its share of financial trouble, but Burke wants you…
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